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6 Tips you must try to fix your next email marketing campaign

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6 Tips you must try to fix your next email marketing campaign

You know why most companies fail? No, it is not because of their products, or finance, or employees. It is simply because they are not being able to reach their audience. So how do you do that? Sending emails is a very pleasant way to do so. It is easy, inexpensive and has mass coverage. After all, it has a history that records $44 RoI on every dollar spent!

So draft and email and hit the send button! – But wait, is it enough? Like everyone sends emails, but not everyone is successful, right? If you are here reading this, I am sure you are trapped in a similar situation i.e. your email campaign is not serving you with the desired results. So, here’s a quick guide with top 6 tips to repair your email marketing campaign:

Define your goals clearly

The idea behind putting it first in the list is, you need to go ahead with this step before you actually begin with the campaign. What are you planning to achieve at the end of this campaign? In marketing, if your goals aren’t clearly defined, the practices are destined to go wrong. A lot is dependent on the targets you want to achieve. Do you want to promote your product/ or you want to simply build relations this time? Are you welcoming your audience or reengaging with them? Your subscriber list would majorly be based on this and hence the entire campaign resides on it.

List out your Target Audience

Once you are set with the goals, the next step is to segment your recipients, or in broader term – your target audience. You can’t just blindly send out the same email to anyone and everyone, it would simply be a wastage of resources. Segmentation on the basis of age, gender, demographics, weight, height, or anything else which suits the genre of your products helps you craft audience-specific emails which ensures better open rates and higher engagement levels. According to research, the click-through rates are 100.95% higher in segmented email campaigns. 

Your opt-in game must be on point

Ideally, your emails should have opt-in forms for people who are aligned with your ideas. It should be clear, concise and well designed for better conversions. You can have these forms in your blogs, posts, and web pages. Opt-ins enables instant user-interaction and develops a path for further engagement. For instance, by making use of attractive email newsletters you can get users to sign up for your blog updates and keep them hooked to your content updates. If your content serves the purpose, you would soon find the subscriber making the purchase you have desired for so long!

Get to Work

Now that you are through with the core steps of your email campaign, it’s time you must gather them all in one place. Right from the draft to the final design – work on everything until you reach perfection. You don’t always need a page full of text to communicate your message – so be careful when you draft the body. It must be concise, professional and convincing. Afterall your ultimate goal is to drive your audience to the cart. But the story doesn’t end here. Scheduling, frequency, and other similar aspects must be bang on. And of course, don’t forget to add CTA’s to your mails.

Personalization is the key

How many of you receive emails that say ‘Hi <your name>’ and you don’t open it? Probably none of us! The touch of personalization makes it irresistible, driving higher open rates, accurately 41% higher than non-personalized emails. This would build trust and deliver the message that you ‘care’ about your audience’s preferences and choices. The easy-to-employ and quick way to infuse personalization is to add the first name of your recipient. It is highly adopted by e-commerce companies like Amazon, Flipkart. Here’s a quick example:

Source

Automation can cut you slack

If you manually start sending emails to each of your prospects, you are either going to exhaust all your human resources or miss out on some targets from the list. To avoid either of them, automation has turned out to be extraordinarily beneficial for companies all over the world. In this era, when technology is taking over every field – email marketing is no alien. There are a plethora of portals available that will let you schedule automated personalized emails.

Remember, a successful email campaign is the consummation of all the above-mentioned points – employ these and the day is not far when you would observe a massive rise in your email RoI!

About the Author:
Prince Kapoor is a seasoned Marketing Analyst and Blogger. With his skills, he has been helping fellow marketers and brands worldwide.

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Aussie Author Pens a Get Rich Slow Guide

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Whilst being a multi-millionaire entrepreneur is the dream, financial author David Allen believes that anyone can become a millionaire without the challenges of starting a business empire.  But the catch is that it will take at least 10 years of aggressive investing and living below your means.  

David has released a new book this week, titled “How To Buy Your Happiness” where he outlines strategies on how to achieve FIRE Sooner (Financial Independence Retire Early).

David states that efficiency is the magic word.  As an example, so many investors focus on passive cash flow, but this is a horribly inefficient way to become rich.  If you are earning a passive income whilst you are still employed, you will have 1/3 of your gains taxed away.  However, if you invested in growth assets, such as shares that don’t pay dividends, you will not have to pay tax until you are financially free, and then your gains will be taxed at a lower rate as the gains will not be added to a large salary income.  

Furthermore, many companies pay large dividends to attract investors, but this is always at the expense of future growth for the company.  They may be a good investment for a few years, but you will find that after 5 years, the stock will not have grown compared to its competition.  

His book is very strategy intensive, with 10 rules for investing, along with a 101 class for all the asset classes to choose from.

David was frustrated with other books that stated that investors should all be in a single asset class.  In reality, there is no one size fits all portfolio, as the correct allocation depends on your age, profession, skills, and psychology.  He is also a firm believer that you should not be invested solely into a single investment class.   He outlines the pros and cons of each investment medium so the readers can decide on the most appropriate investment allocations for themselves.   

His book can be purchased in paper, kindle, or audio format on Amazon.

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The Most Effective Ways To Protect Your Small Business From Cyber Attacks

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cyber security concerns

Cyber-attacks have proven to be a big threat to all owners of small businesses. Small businesses have had to fall victim to these attacks in recent times as a result of their admittance of the fact that they could be attacked as well. Yes, any business irrespective of the business scale or size remains a potential target of cyberattacks. 

What would be the result of a launched cyber attack on your business? Would the attack fall through or unsuccessful? Once you are unable to proffer the right and affirming answers to these questions, it is then certain that your small business is at the risk of cyberattacks. 

You need to pay huge attention to your business’s cybersecurity. Cybersecurity is everyone’s concern and not only for the top organizations or businesses. Cyber attacks keep having disastrous implications on both large and small businesses. Specifically, it has been found that about 60 percent of small businesses or ventures are forced to go out of business within six months of being faced with a cyber attack.

The only way out of this is for you to take the appropriate steps that will ensure that your business stays in the safe zone. Ignoring these would mean that your business may have to suffer for your negligence. Not only that, customers who have trusted you with their confidential data may hold you responsible in case there is a breach of vital customer profile. This further undermines the need for you to stay conscious of cybersecurity.

Effective Ways To Protect Small Businesses From Cyber Attacks

You have learned how deadly cyber-attacks could be on your business. Moe certainly, you need to know how to go about tightening and strengthening your cyber attacks against attacks.

1. Secure Your Wi-Fi network

Your business’ Wi-Fi device comes with a default password. To protect your business from being infiltrated via Wi-Fi, ensure that you change the password and also to encrypt the Wi-Fi network. An example of Wi-Fi encryption that is easy to use is the Wi-Fi Protected Access II (WPA2) Code. By doing this, only your employees and other authorized clients should be given access to the Wi-Fi.

2. Set up a firewall and antivirus system

Malware and viruses aim at deducing information from your website without your knowledge. A firewall then serves as a digital shield that protects your business from malware, phishing and other forms of cyberattacks. 

Viruses could either be sent to your system through hardware or software. Ensure that you regularly install antivirus software that removes any form of virus, and that also notifies you when there is a breach of your firewall defense system.

3. Enhance your email Security

You should ensure that all your employees see to it not to open suspicious email attachments or links. Only verified and trusted emails should be viewed on your business’ systems. Also, while sending personal data to clients, ensure that you encrypt such mails with passcodes to prevent unauthorized access.

4. Use Smart Passwords

Dora breaches happen often when you use passwords that are too weak or easy to guess. To prevent this, make use of smart and strong passwords with both alphabetical and numeric characters.

5. Educate your employees about the importance of cybersecurity.

Cybersecurity must remain at the forefront of your business and it must be imbibed into all your employees. With these essential and effective safety approaches, your business can be said to be protected from potential cyber-attacks. 

Remember that your website’s protection and safety has to be done regularly so that all vital business records, customer’s profile, and financial transactions will not fall into the wrong hands. Be cyber-security conscious.

Author’s Bio: Lori Wade is a content writer for DealRoom who is interested in a wide range of spheres from business to entrepreneurship and new technologies. If you are interested in M&A or virtual data room industry, you can find her on Twitter & LinkedIn. Read and take over Lori’s useful insights!

Featured image by Soumil Kumar from Pexels

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Should an Entrepreneur Get an Advanced Degree?

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advanced degree

You’re an entrepreneur. Do you need an advanced degree?

Whether it be for external credibility or for internal confidence, an MBA, master’s degree, or PhD can be a great asset to an entrepreneur. That said, it takes a significant investment of time and money to get one. Is it worth it? Is there a positive ROI? This ultimately must be answered by you. However, if you’re wrestling with the question, here are some thoughts that might help.

Technical Degrees

There are advanced degrees in many fields including the hard sciences, business, and liberal arts. You may be thinking of adding a graduate degree on top of a similar undergraduate degree or moving in a different direction. Ultimately as an entrepreneur the return on investment must be positive.

One of the first things to consider is the type of business involved. An entrepreneur dealing in highly technical products or services might be well served with an advanced degree. 
For example, if you have created a new medical device based upon complicated engineering or physics concepts, then having an advanced degree can lend you credibility when dealing with customers who most likely have advanced degrees themselves. 
In the pharmaceutical industry, most new ideas are generated from those who have advanced degrees and access to university labs, so advanced degrees can be helpful here.

Business Degrees

An MBA can benefit entrepreneurs on two fronts. If you are looking for technical information in areas like marketing or finance, then something like an MBA (or an MS in a specific discipline) could be helpful.

However, most business schools do not offer deep coursework for entrepreneurs, as many academics think that entrepreneurship is very difficult to teach. The traditional disciplines are covered, but out of the box thinking needed by an entrepreneur is typically not a strength of most advanced business degree programs. To put it simply, a business degree can train you in the skill you’ll need to implement your idea, but it won’t turn you into the type of person who has the idea in the first place. 

Certificate Programs

Certificate programs can be a better approach for many entrepreneurs as you can take classes in just what you need. A number of schools have begun to unbundle their degree programs and allow people to take two to five courses in a specific discipline. This way you get much of the technical information without the courses that don’t interest you.

Soft Skills

The other major thing that can come out of an advanced degree has to do with completing the process. Many people find confidence in making it through something difficult as well as skills like project management, writing, presentation skills, etc. There are many things that can be done with the skills acquired while getting an advanced academic degree. These tangential benefits can accrue to those who complete advanced degrees in any field.

The Costs of a Degree

However, many people argue that taking any time away from developing your business is a waste of time. You should channel all of your energy into developing and growing your business. In the long run this investment will payoff more than time away working on a degree.

The cost of a degree in dollars must be considered as well. Money spent on school may take away from investment in your growing business. This argument has some merit, and starting and growing a business takes focus, drive and dedication. Pursuing an advanced degree may bring conflicts. For example, you may have a big presentation for a potential client and a large school project due during a similar timeframe. Competing demands for your attention may generate less than optimal results in both areas.

Summary

In the end, the decision to get an advanced degree as an entrepreneur is not an easy one. There are many factors to consider including internal rewards and costs. Ultimately the decision is yours. Whatever you decide, do it with conviction and dedication and you will win.

About the Author

Steve Tippins, PhD has been a professor and entrepreneur in various forms for 30 years. His true passion lies in helping people achieve their goals, which he does as a Career Coach at BeyondPhDCoaching.com.

Photos by Muhammad Rizwan Austin Distel on Unsplash

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